To take advantage of this simple, yet powerfully effective sales process, and see massive shift in your sales results, all you have to do is learn it! It’s that simple. And that’s where we come in.

There are several easily accessible options for learning the Sales Made Simple process.

Buy the Book

Sales Made Simple is available in either hard copy or digital downloadable version on this site. The hard copy is also available in bookstores.

Sydney Training Centre

Julian teaches the complete SMS course at the Sydney Training Centre. Sessions are held every month.

Your Own In-House Training

Host an SMS In-House Training at your workplace and Julian will come and teach Sales Made Simple to your sales force at your place of business.

SMS Consultancy

Engage Julian to analyse your sales approach, troubleshoot and diagnose problems, while providing expert advice, sales training and sales management guidance in setting up effective sales processes to get your sales front humming.

SMS Video Training

Learn at your own pace with on-line video training from none other than the Author of Sales Made Simple himself.

SMS Webinars

Join Julian’s live webinars and discover Sales Made Simple as he takes you step-by-step through the SMS training.

Imagine how much healthier your bottom line would be if you could only crack the sales thing.

Well, it is simpler than you think. It is certainly not about “the gift of the gab”, or spreading yourself thin by contacting a zillion leads a week. In fact, both of these have proven to be unsustainable and problematic.

It is not because some products are more saleable than others, or because of good management, though these factors of course help.

The truth is you can always trace consistent and successful sales back to one critical factor…….they stick to a sales process that works and they perfect it. There are no exceptions. Behind every successful sales person, sales team, or small business, there is a sales process at work!

This diagram of Sales Made Simple is an illustration of a highly-refined sales process.

Sales Made Simple works because it is a customer focused sales process that optimises the seller’s position through every step of the sales negotiation from beginning to end.

The SMS system is about as authentic as any sales process can get and it is designed to work with any product, service or situation. It works if you are talking to a CEO or a mum and dad. It works for selling conceptual solutions or individual widgets.

It encompasses all the essential elements required to take a prospect from interest to purchase.

The Sales Made Simple Sales method is based on a four-step sales process. Each of the four steps progressively guides an opportunity through a sales negotiation from beginning to end.

Sales Made Simple uses best practice sales techniques to optimize the seller’s position through each one of the four steps.

Sales Made Simple is designed to take an opportunity and convert it into a sale in the most practical, genuine and customer-focused way.

It does not matter what you sell, the Sales Made Simple process will improve your sales results and simultaneously build your business’s reputation for honesty and integrity.

It is so simple that anyone can learn it and apply it to any situation.

And best of all, the training is accessible, affordable and available through a number of different channels.

That pretty well sums up Julian Martin and his sales career. He and his teams have brought in well over $100 million worth of revenue and what’s more, had some fun doing it.

With 22 years in senior sales management and over $100,000,000 in sales, Julian knows his stuff and he knows how to teach it!

The journey started at a small regional newspaper where Julian led the sales team to quadruple revenue over 3 years. Julian went on to become a very successful Sales Director for some of the world’s best companies including Getty Images, Kerry Packer’s ACP, and David Bussau’s Opportunity International.

As a Sales Director and Manager Julian realised that the art of salesmanship wasn’t easily passed on to others. He made it his personal mission to unpack the science of sales in a way that could be passed on easily. Julian was able to break down the overriding best practice sales techniques into a simple 4 step sales process. After refining the process in high pressure sales environments, Julian decided to share the process with others and wrote the book, Sales Made Simple.

The genius of the Sales Made Simple 4 step process is it’s simplicity. The value is it’s effectiveness.

As Julian says; Apply just one of these steps and you will do better – apply all four and you will revolutionize both the way you sell and your results! And you will find yourself using the Sales Made Simple techniques for the rest of your life.