The Sales Made Simple 4 Step Process For Selling Anything To Anyone

1. DISCOVERY – Open sales opportunities by asking open-ended questions to uncover the customer’s needs and hot buttons.

2. CREATE VALUE – Meet your customer’s needs by presenting your best possible proposition using features advantages and benefits, value propositions, and unique selling points

3. GAIN COMMITMENT – Deal effectively with objections and close the sale properly using closed-ended questions on a closing staircase.

4. AFFIRM THE SALE – Deal with customer remorse effectively and keep customers coming back to buy again and again. This end to end sales process sells on value rather than just price.

You will use these easy to learn and easy to apply techniques for the rest of your life!

Here they are again: